Meet the team
Chair
Richard Roberts
Richard is a mechanical engineer and former information technology project manager who first became interested in advertising in the early 2000s.
His interest turned to a passion that led to the founding of the Richard Roberts Archive. The Archive has since developed from Richard’s private collection to a publicly accessible research centre.
He is the director and archive consultant of the Society of Automotive Historians in Britain. He has owned several Rolls-Royce Silver Shadows and a rare 1956 James Young Silver Cloud saloon.
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Dr. Craig Horner
Trustee
Craig Horner recently retired as senior lecturer in history at Manchester Metropolitan University. His research is in late-Victorian mobility, especially cycling and motoring.
He has written on early motoring, most recentlyThe Emergence of Bicycling and Automobility in Britainpublished by Bloomsbury in 2021 and edits theannual albumAspects of Motoring History for the Society of Automotive Historians in Britain.
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Sukriti Mehta
Trustee
Sukriti is a marketing strategist with a background in brand communication and consumer insight. She brings over four years of experience in brand storytelling, content strategy, and research-led marketing across both corporate and creative sectors.
She joined the Richard Roberts Archive with a keen interest in the way advertising reflects cultural history. Sukriti supports the Archive’s mission through audience development, digital engagement, and marketing strategy — helping make the collection more accessible and engaging to broader audiences.
Her role combines her passion for storytelling with her commitment to preserving and celebrating advertising heritage. She is especially interested in how historic campaigns shaped public perception and how those insights can inspire modern communication.
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Sheila Jones
Trustee
Sheila retired in February 2025, having been employed for 25 years at a Salford based Charity. In 2017, Sheila was appointed to the post of Chief Executive Officer/Housing Manager.
Sheila holds the Chartered Management Institute Diploma in Management and is qualified as an Accounting Technician.
On 16 April 2025 she was awarded the Salford Ceremonial Mayor's Citizen Award in recognition of her dedication to supporting Salford throughout her career, making an immeasurable difference to the City and its people.
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