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Workshop: ‘You’ve never had it so good’: Mass motoring and your first car with Dr Craig Horner, Trustee.

Many working-class families bought their first car in the post-war years, especially the 50s, 60s and 70s. While some bought second-hand, the market for new cars blossomed. Motor manufacturers advertised their models as never before. The motor car appeared to be the way of the future: new motorways and bypasses coincided with a state-planned decline in the rail network.

This workshop will look at some of the advertising of the time – the iconic cars such as the Morris Minor, the Mini, and the first Cortina and many more. But more people on the road created bigger issues that had to be addressed: drink-driving, the compulsory wearing of seat belts. Campaigns for these were also promoted widely. Meanwhile, a new market in ‘goodies’ thrived, for example for heaters, which remained an optional extra well into the 60s.

Join us to reminisce about your first motoring trips!

Max 6 participants. BOOKING ESSENTIAL.

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11 September

Workshop: ‘The changing face of artwork in advertising’ with trustee and founder, Richard Roberts.

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13 September

Open Evening Special - September 2021