Latest Acquisitions (Feb 2024)

Explore some of the latest acquisitions we’ve added to the archive…

This 1955 advertisement has been included mainly for the superb quality of the illustration; it was clearly designed to grab the attention of fashionable women. It surely worked. 


This 1923 Eastman Kodak advertisement is one of a fine series in the American National Geographic. They were all designed to attract the middle-class reader to take up the photography hobby.

Farman was a justly famous aviation pioneer. This 1930 advertisement thus needs just the name and an illustration that links the Farman seaplane to the fighting ship.

An advertisement by Jaguar from 1956 with an impact that could only be achieved by an illustration. The strapline is succinct and persuasive. This is the model used in the TV series Endeavour.

Photography in advertising is rarely as powerful as an illustration, as this 1960 Jaguar example shows. The famous strapline is, however, very effective. This is the model used in the TV series Morse.

This may be a simple advertisement from Keltic shoes but it makes stunningly attractive use of black and just one colour. It promotes a very Scottish product - and fittingly appeared in The Book of the Braemar Gathering of 1952. 

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Report from the chair (March 2024)

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Creativity in printed advertising - Part 2: The illustration revolution